形容词/副词:散弹式的;无目标的;漫无章法的。形容做事缺乏计划、随意分散,覆盖面广但不精准。
/ˈskæt.ɚ.ʃɑːt/
The company's scattershot marketing strategy failed to reach its target audience.
该公司漫无章法的营销策略未能触及目标受众。
Instead of taking a scattershot approach to studying, she focused on her weakest subjects and improved her grades dramatically.
她没有采取散弹式的学习方法,而是专攻自己最薄弱的科目,成绩因此大幅提高。
该词由 scatter(散开、分散)和 shot(射击、发射)组合而成,源自散弹枪(shotgun)的射击方式。散弹枪发射时,弹丸呈扇形散开,覆盖范围广但精准度低。这一意象在20世纪中期被引申为形容词,用来比喻做事方式随意、缺乏针对性,如同散弹一样四处飞溅,却难以命中要害。